About UsSRI Advertising is a boutique agency. With a small, but diverse staff of in-house and freelance talent, with many years of experience in a wide variety of fields and disciplines, we are able to offer big agency results without the big agency overhead.
Susan Isaacs brings a wealth of diverse educational and real world experience to her role as the founder and leader of SRI Advertising. As a Psychology major in college, Susan became fascinated by the psychology behind marketing and advertising. So much so, that she literally switched courses and enrolled at the Advertising Center in Los Angeles where she immersed herself in the myriad of advertising, marketing and business courses they offered. After college, she entered the world of advertising at Paul and Baum Advertising in Los Angeles. During her years at Paul and Baum, Susan learned every facet of the advertising business from layout to media buying, from copy writing to new business acquisition. Working on major accounts in the auction business, such as David Weisz Company and Max Rouse and Sons, while also managing Paul and Baum’s other accounts, Susan decided to open her own advertising agency. When she opened SRI Advertising in 1994, she continued specializing in the auction business while broadening her client base to include other industrial and retail accounts. Keeping up with the fast pace of technological change in the world of advertising and marketing, since 2010, Susan has added email marketing and social media to SRI’s complete roster of design and marketing services.
(Marketing Manager) Internet Marketing Division
With an MBA in Marketing from Chapman University and a BA in English from California State University, Northridge, Lisa Isaacs possesses the perfect balance of business acumen and creative thinking that is essential in the world of advertising and marketing. In her position as Marketing Manager of the Internet Marketing Division, Lisa is SRI’s impresario of new media and social marketing. With an expertise in Internet Marketing Strategy and the latest trends in the vital segment of Email Marketing, Lisa handles Social Media Marketing and Corporate Profile Maintenance for all of SRI’s clients. She is particularly adept at Search Engine Marketing and is often called upon for her creative input to HTML Design and PowerPoint Presentations. In her three and a half years at SRI Advertising, Lisa has consistently helped keep the agency ahead of 21st century advertising’s ever-evolving technical curve.
As an original staff member at SRI Advertising, Gary has led our award-winning graphic design department for 10 years. In that time he has directed or had design input for just about every account that the firm has serviced. In his current position as Art Director, Gary oversees a variety of freelance designers as he directs the creation of all print and digital media for SRI’s roster of clients. Prior to joining SRI, Gary worked for TLR & Associates Advertising in Studio City. As a Graphic Designer for TLR, which, Gary worked on design, production and development of promotional materials to rejuvenate and reintroduce classics to consumers. Gary began his professional career at Playboy Entertainment Group, where he did concept and design of DVD and VHS packaging as well as design, production and quality control of magazine advertising and layouts. Gary was educated at the Art Instruction School in Minneapolis where he holds a certification in Fundamentals of Art and he received his BA in Art and Graphic Design from California State University, Northridge.
After majoring in Writing and Message Design at California State University, Northridge, Art Verity launched his professional writing career at Vivitar Cameras crafting copy for marketing materials for both dealers and sales personnel. He later moved on to Ralph Kent Cooke Advertising, where he was a Copy Writer and Media Producer for the LA Lakers, Kings and the Fabulous Forum. He also created a weekly TV ad for Safeway. Later he became a Contestant Coordinator for Barry and Enright Productions where, among a myriad of production duties, he was responsible for writing the catchy, scripted introduction chats between the host and the contestants on the game shows “Joker’s Wild” and “Tic Tac Dough.” Art’s writing dream came true when he became a Show Writer for Walt Disney Imagineering, “making the magic” by conceiving and writing stories and scripts for shows, rides and attractions at Disney Theme Parks worldwide. As an Imagineer, Art also worked closely with the Marketing and Consumer Products divisions to assure creativity and consistency with the marketing messages and public outreach for the themed entertainment he created. Today, as a freelance writer, Art continues to lend his unique story telling, wordsmithing and marketing talents to a wide variety of companies.